Interest-based Advertising

The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018.

The Accountability Program, a service of the Better Business Bureau that regulates online behavioral advertising, has previously enforced the Digital Advertising Alliance’s self-regulatory principles for interest-based advertising (DAA Principles) with respect to behavioral advertising across websites, mobile apps and across multiple devices associated with the same person, but it has refrained from enforcing the principles with respect to online video ads to allow the video ad marketplace to innovate and mature. Due to the exponential growth of online video ad spend, the Accountability Program says that the time is now right to set a date for enforcement.
Continue Reading New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week after the FTC issued a staff report discussing the application of the FTC Online Behavioral Advertising Principles in the context of “Cross Device Tracking” and suggesting that the DAA Cross-Device Principles, while commendable, could be stronger.
Continue Reading FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking