Tag Archives: COVID-19

How the COVID-19 Lockdown will Disrupt the Upfront TV Ad Market

Around 311 million people in the United States—roughly nine out of ten Americans—are under instructions to “Stay Home!” These captive audiences have resulted in a 17% increase in TV viewership across all demographics.  Indeed, adults aged 18-34—a demographic that has been increasingly difficult for advertisers to reach on ad-supported television—spent 83 million more hours watching … Continue Reading

Coronavirus: Are Spectator Bans the Worst Case Scenario for Brand Sponsors?

On Wednesday, amid growing concern over the spread of  Coronavirus Disease 2019 (“COVID-19” or “coronavirus”), the Italian government announced that all sporting events in Italy will resume.  The catch?  They will all take place behind closed doors—no spectators will be allowed to attend for at least the next month. Italy, as the epicenter of Europe’s … Continue Reading
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