Category Archives: Sponsorship Agreements

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Winning the Gold: Why Venue Owners Need to Consider the Importance of Flexibility in Sponsorship Agreements

Sponsorship rights are a critical component of the revenue stream for almost every major venue in the United States. Long-term sponsorship deals not only provide much of the funding for new venues to be built, but they also support the refurbishments that allow existing venues to retain tenants and attract short-term residents, such as concerts, … Continue Reading

Losing Games: Player Strikes Adversely Affect Sponsorship Agreements

The end of the collective bargaining agreement between a professional sports league and the players association that represents the athletes triggers a series of dominos: The players go on strike, the league implements a lock-out of the players, the parties meet over the course of several weeks to try to negotiate a new deal, both … Continue Reading
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