Category Archives: Endorsement Agreements

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The Athlete Endorsement Game

Successful athlete endorsements can enhance consumer recognition of a brand and increase the relative perceived value of the products being endorsed. But securing a high-profile endorsement often requires lengthy negotiation and certainly comes at a high cost of entry. For example, Nike reportedly paid Tiger Woods over twenty million dollars for his endorsement, and Peyton … Continue Reading

Endorsement Agreements: Guild Jurisdiction And Allocation Guidelines Both Being Challenged

Although the WGA strike is reportedly near an end, the strike has naturally made it harder to find paid acting jobs in film and television, causing a greater number of Hollywood celebrities (and their agents and other reps) to pursue endorsement opportunities and the money that follows.  The money, however, doesn’t just go to the … Continue Reading
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