Covering Your Ads : Advertising & Marketing Lawyer & Attorney : Sheppard Mullin Law Firm : Entertainment, Sports, Publicity
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The Athlete Endorsement Game
A New Game Plan
Citi Field: What's In A Name?
Between Cher And Joe Montana - When Is It Okay To Use A Person's Image To Advertise A Protected Use Of That Image?
User Generated Content Promotions: Balancing The Sponsor's Rights Against Risks
Some Rights Reserved - Copyright Terminations Coming Into Clearer Focus
UMG v. Augusto: Allowing the Sale of Promotional CDs Under the First Sale Doctrine Could Affect Much More than the Music Industry
Cairns Patent Once Again Provokes The Promotions Industry To Re-Evaluate Online Promotional Games
Endorsement Agreements: Guild Jurisdiction And Allocation Guidelines Both Being Challenged
Second Life Raises Novel IP Issues
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