On Your Marks, Get Set.... Ambush!

Posted on March 18, 2010 by Sheppard Mullin

 

The image of Michael Phelps “swimming” across a Midwestern wheat field toward Vancouver recently raised the ire of the United States Olympic Committee (“USOC”), which characterized the image as “crossing the line.” But is the USOC’s position legally warranted, or is the image nothing more than a lawful and effective ambush marketing campaign?

The following article by Ben Mulcahy was originally published in the Sports Litigation Alert. To read the article please click here, or visit the Sports Litigation Alert website.

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