An Advertising Face-Off: Images and the Right of Publicity
The California Supreme Court will hear oral argument on June 3 in an important “right of publicity” case, Christoff v. Nestle USA Inc. Issues include whether the single publication rule applicable to mass communication-based torts applies to right of publicity claims; whether use of another’s likeness on a product label is a “publication” for purposes of the rule; whether its continuing use on product labels and in various product advertisements constitutes a “republication” for each use giving rise to new causes of action and whether the discovery rule applies to right of publicity claims.
The following article by Guylyn Cummins was originally published in the Los Angeles Daily Journal. To read the article please click here, or visit the Los Angeles Daily Journal website.
